The Rallying Call

Every Woman Knows.

Your keys between your fingers before you reach the car.
The back seat, checked. Every time.
Paid less for the same work, and told you are too emotional to be taken seriously.
Judged for how you look. Judged for how you don’t.
The emotional labour and the mental load — all of it, somehow, yours.
Some part of you on watch, every second of every day.

Women are absolutely exhausted.

Somewhere, somebody said you can tell the health of a country by the way it treats its women. By that measure, ours is pretty sick.

Mary Poppins said a spoonful of sugar makes the medicine go down. We are not adding a spoonful.

We are throwing sugar and sequins, love, care and joy at the problem.

We are the solution. We are going to do what women do best: take charge. We lead by example, with love.

Why Eight Social Enterprises Stand Behind One Charity

The social norms have to change completely. What is seen as okay. Boys being boys. Girls being people-pleasing. All of it.

Right Now

Immediate change. Eight social enterprises putting money in a woman’s own hands this month.
The Eight
The Longer Term

Changing the social norms. The way we bring up our girls. The way we treat each other in relationships. The way the world of work works.
Everything Across Lamoureux Lane
Then

When we demand more of ourselves and of each other, we demand more of the system. And only when people demand it will the system change.
The Money

The whole point of it is that women, individually, have access to money. Money provides financial power and choice.
And The Urgent

For the people who are not going to change: The Emerald Ladies, the housing, the legal support — everything a woman needs to leave, be safe, and start fresh completely.
Women Of OZ

One woman tells one woman. That is how this travels.